Emew

PROJECT DETAILS: The pet loungery products made and sold by Emew has a clear focus on quality and longevity, whilst being elegant and contemporary enough not to seem out of place in any home. To this end, the predominant logo application is as a text-only logo, created using a custom font. The icon was created through a radial repeat of …

TDJ Attorneys

PROJECT DETAILS: Drawing inspiration from the zodiac sign of Mr. De Jager, owner of the company, the concept of the logo was based on using ‘bow and arrow’ iconography. Abstract incorporation of the letters ‘D’ and ‘J’ to represent the bow and a hand drawing back the arrow, resulted in a clean and modern icon. Being in the legal fraternity, …

Go Wellington

PROJECT DETAILS: The Go Wellington initiative is a new iteration of the Wellington Wine Route, combined with the promotion of the town and related tourism & wine-tourism offerings. Having used some of the previously created iconography of the Wellington Wine Route logo, the new logo retained aspects of this logo to communicate an essence of continuity. By using a location …

Apple Mountain Guest Farm

PROJECT DETAILS: Based on a functional apple farm in the Elgin Grabouw region, the property offers comfortable country accommodation, in addition to various function venue facilities on-site. The design of the logo was centred around the agricultural activity of the property and therefore utilises the image of an apple as the main icon. The colour palette was selected because of …

The Gift Fair

PROJECT DETAILS: An annual event that creates a platform for local businesses to exhibit their products for sale in an indoor market format, The Gift Fair relocated to a new venue and, with that, wanted to revise their corporate image. We decided on using illustrations of proteas, as a connection to the local focus of the exhibitors. The colour scheme …

Setamono

PROJECT DETAILS: As an already well established company, Setamono wished to undergo the redesign of their corporate image to achieve a refreshed corporate image. Working closely with the client, we’ve decided to focus the new logo on the main icon at the center by using a Kamon (Japanese family crest) and kanji. The colours were limited to red (because of …

Property People

PROJECT DETAILS: This project was undertaken for a new online company that functions in the property market, with a focus on brokering leads and generating interest in available properties. We designed and developed the corporate image and logo, in conjunction with input from the client of their wishes and desires. DESIGN TYPE: Brand Development CLIENT: Property People DATE: January 2022 …

Wagging Tails

PROJECT DETAILS: By using a simple badge-style design and incorporating a handwriting font, the logo for Wagging Tails speaks to the playful, while instilling professionalism and trust – aspects that the client was quite intent on portraying through the design of the logo. DESIGN TYPE: Brand Development CLIENT: Wagging Tails DATE: January 2020 USAGE: Various Channels

Wellington Unite

PROJECT DETAILS: This project was for the creation of a logo for a community initiative which incorporated the iconic church steeple of the town, with the lower part of it adapted into a table with place settings DESIGN TYPE: Brand Development CLIENT: Wellington Unite DATE: November 2019 USAGE: Various Channels

Wine Wise

PROJECT DETAILS: WineWise is a company that offer professional services and training within the wine industry, focusing on legal compliance and systems relating to consumer services and sales. The brand image centers around a corporate and professional approach, while incorporating the wine bottle elements as a link to the client’s target industry and the graph element symbolising growth through the …