PROJECT DETAILS:
Drawing inspiration from the zodiac sign of Mr. De Jager, owner of the company, the concept of the logo was based on using ‘bow and arrow’ iconography. Abstract incorporation of the letters ‘D’ and ‘J’ to represent the bow and a hand drawing back the arrow, resulted in a clean and modern icon. Being in the legal fraternity, the typeface was specifically chosen, because of its classical appeal.

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DESIGN TYPE:
Brand Development

CLIENT:
TDJ Attorneys

DATE:
January 2024

USAGE:
Various Channels