PROJECT DETAILS:
The pet loungery products made and sold by Emew has a clear focus on quality and longevity, whilst being elegant and contemporary enough not to seem out of place in any home. To this end, the predominant logo application is as a text-only logo, created using a custom font. The icon was created through a radial repeat of the M/W letters, resembling two paws outstretched in front of a pet lying on an Emew bed. The icon also lends itself to spelling out the name of the brand, when read clockwise from the 12 o’clock position.

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DESIGN TYPE:
Brand Development

CLIENT:
Emew Pet Loungery

DATE:
June 2024

USAGE:
Various Channels